Built for embroidery owner-operators

Price the embroidery job—not just the stitches.

Turn your garment, machine, labor, setup, and overhead costs into a quote you can explain. Every assumption is editable. No signup required.

Quote sheet 001

Embroidery pricing calculator

Start with the example, then replace it with numbers from your shop. Currency is USD.

Editable example inputs
01 Order
items

stitches

$/ item

$/ order

02 Production
$/ 1k

$/ item

min / 1k

$/ hour

min / item

$/ hour

$/ item

Needles, topping, backing, packaging, or finishing.

03 Business
%

% of cost

%

$minimum

08 cost lines

A quote you can defend

What your embroidery quote includes

A stitch count is only one production input. This calculator builds the quote from the costs your shop actually carries.

  1. 01GarmentsYour real blank cost, per item.
  2. 02ThreadStitch-driven material cost.
  3. 03MachineRuntime valued at your hourly rate.
  4. 04LaborHooping, trimming, folding, and handling.
  5. 05SuppliesStabilizer, topping, needles, and packing.
  6. 06WasteAn allowance for rejects and rework.
  7. 07SetupDigitizing and order-level preparation.
  8. 08OverheadThe business costs not tied to one garment.

The method

Cost first. Then margin.

Good pricing starts with what the order consumes. Once you know the job cost, you can calculate the selling price required for your target margin.

1

Variable costGarment + thread + machine + labor + supplies

2

Total job costVariable cost × quantity + waste + setup + overhead

3

Target-margin quoteTotal job cost ÷ (1 − target margin)

Margin
is not
markup.

A small wording difference can change the quote.

Markup is added to cost. Margin is measured against the final selling price. If a job costs $100, adding a 50% markup creates a $150 price—but the margin is only 33.3%.

To keep a 50% margin on a $100 cost, the selling price must be $200. The calculator uses the target-margin formula so the result matches the percentage you entered.

Before you send the quote

Four costs shops often miss

01

Unpaid handling time

Hooping, thread changes, trimming, folding, and customer communication happen outside the stitch run.

02

Setup spread too thin

A small order still needs digitizing and preparation. Treat setup as an order cost before dividing by quantity.

03

No reject allowance

Needle breaks, placement errors, and damaged blanks are part of production risk. Use your own historical rate.

04

Copying another shop

Their machine, labor, rent, buying power, and service level may be different. Build from your costs first.

Straight answers

Embroidery pricing FAQ

How much should I charge per 1,000 stitches?

There is no universal rate that works for every shop. A stitch-based rate can be a useful shortcut, but your quote should still cover the garment, machine time, operator labor, supplies, setup, rejects, overhead, and profit. Use your own costs in the calculator.

What costs should embroidery pricing include?

Include the blank garment, thread, stabilizer, machine time, hands-on labor, digitizing or setup, expected waste, business overhead, and profit. Add shipping, taxes, and special finishing separately when they apply.

What is the difference between margin and markup?

Markup is added to cost. Margin is the percentage of the final selling price left after cost. A 50% markup on $100 creates a $150 price and a 33.3% margin—not a 50% margin.

Should digitizing be charged per item?

Digitizing is usually an order-level setup cost unless the same production-ready file is reused. Enter it in setup cost, then the calculator spreads that cost across the order quantity.

Does the calculator include sales tax?

No. Taxability and rates vary by location and transaction. Add any applicable tax in your invoicing or accounting system after calculating the pre-tax quote.

Are the default values industry averages?

No. They are editable examples that make the calculator usable on first load. Replace every assumption with costs and time from your own shop.

Your numbers. Your quote.

Stop leaving labor and overhead off the invoice.

Build a quote